About

Product Design. Partnerships. Impact.

Peter Ducato is an accomplished entrepreneur who excels in driving business growth and success through his expertise in product strategy and brand development. With a strong focus on product design, strategic partnerships, and creating positive social impact, he has successfully established design firms and e-commerce companies in the industry. Working with renowned brands such as Google, Tesla, Fitbit, Sonos, and Under Armour, Peter has led the entire product development lifecycle, from initial concept to offshore manufacturing and supply chain management.

As the Founder and CEO of STEL, an award-winning design firm, Peter has demonstrated a proven track record of success. The firm's exceptional design capabilities have been recognized with the prestigious Red Dot "Best of the Best" award, solidifying its position on the global design stage. Additionally, as the Founder and CEO of Luno, Peter, alongside a talented team, has been instrumental in driving the company's growth by introducing transformative product ideas, including the pioneering concept of in-vehicle camping. This unique product has not only created a new market segment in the outdoor industry but has also received widespread acclaim, earning "Gear of the Year" recognition from multiple reputable publications.

With a deep passion for product design, strategic partnerships, and making a positive social impact, Peter Ducato continues to shape the industry with his innovative approach and expertise.